PRESS RELEASE: In what’s become the perfect fusion between Africa and South Africa’s leading fashion retail space and the continent’s premier fashion event, African Fashion International is excited to announce that Mercedes-Benz Fashion Week Joburg will return to the Nelson Mandela Square and Sandton City precinct to stage Mercedes-Benz Fashion Week Joburg in both 2016 and 2017.
Starting with this year’s edition, which is set to take place from 10 – 12 March 2016, Mercedes-Benz Fashion Week Joburg 2016 will showcase Autumn and Winter collections from the country’s leading designers against a dramatic backdrop created especially for the event.
Designers already confirmed to put their latest collections on show include international success story David Tlale, as well as doyennes of local fashion, Stefania Morland, Leigh Schubert, Khosi Nkosi, and Tamara Dyson. Details of other exciting designers showing their collections will be released in due course, but the line-up is sure to be in keeping with Mercedes-Benz Fashion Week Joburg’s reputation as the leading showcase of locally-created, internationally-applauded couture.
Situated at the heart of Johannesburg’s business hub, Sandton City remains the ultimate shopping destination for the fashionably fabulous from across the continent. Nelson Mandela Square, adjacent to Sandton City, is Johannesburg’s prime destination for fine dining, high-fashion and couture and provides access to some of the world’s most iconic and glamourous brands.
“Hosting this iconic event in the heart of bustling Sandton opens up an established platform to new possibilities,” says Sizwe Nzimande, Group Marketing Manager of AFI. “Our partnership with JHI Retail (Pty) Ltd, who manage the two centres, means that the impact of the event will extend beyond the shows – Mercedes-Benz Fashion Week Joburg will be the talking point of all who visit the Sandton district, putting this fashion spectacular at the heart of the city’s zeitgeist for its duration.”
With the main showcase events taking place in Nelson Mandela Square under the watchful protection of South Africa’s favourite president, Madiba, patrons at the exclusive restaurants surrounding the Square will be able to snatch a first glimpse of the incoming season’s most exciting trends. “The Sandton precinct is a rich blend of culture, art and couture, enticing the continent’s cosmopolitan society. The two centres boast more than 400 shops and restaurants between them, offering fashionistas the perfect destination to regroup after each day’s shows” says Annamarie De Carvalho– Centre Manager from Nelson Mandela Square and Sandton City. “Hosting the continent’s premier fashion event is an exciting opportunity to offer our visitors an even more memorable shopping experience, and we are delighted to partner with AFI over the next two years.”
AFI, the gateway to refined African fashion, has once again partnered with Mercedes-Benz to host Fashion Week Joburg for the fourth consecutive year, renewing the sponsorship for a second three-year term.