Behind the scenes with ghd at Mercedes-Benz Fashion Week Joburg SS 2016

What are the secrets to good hair at MBFWJ16? Official hair sponsor ghd has all the answers.

Johannesburg, Gauteng, 4 August 2016 – For the fourth year ghd is the official hair sponsor for the Mercedes-Benz Fashion Week Joburg Spring Summer 2016 (MBFWJ16). This highly anticipated fashion showcase will take over Nelson Mandela Square, Sandton City, from the 10^th-13^th August 2016. To bring you the inside information, the hosts, African Fashion International (AFI), asked ghd a few questions about trends and their preparation for the event.

What are the hair trends we can look forward to seeing on the runway this season?

Multiple textures and unkempt, casual styles are the key hair directions from the international catwalks for SS’16. We believe that this trend will definitely be carried over onto the catwalks of MBFWJ16 this season.

Which beauty trends should our attendees look into for this season?

Tousled waves that create an easy, laidback look, with long, tumbling hair that is air-dried with the fingers for an imperfect finish. Also, the big 1970s curl which made its way back onto the catwalks of Paris fashion week, taking it back to the Fleetwood Mac heyday. From the catwalks of Milan, the low ponytail remains a popular up-do hairstyle. Simple, low-key styles.

Who are your designer favourites in terms of textures and styles?

Some of our favourite designers would definitely be the young designers showcasing at AFI Fastrack^TM, Stefania Morland, Ruff Tung, Leigh Schubert and Marianne Fassler.

What is the vibe backstage like for the hair stylists?

Backstage is always filled with stylists using their creativity to execute the perfect looks for all the designer shows in a chaotic but energetic environment.

Why has ghd partnered with AFI for MBFWJ? What is special about this show?

We have partnered with AFI for the last 4 years, styling at multiple events. We love how AFI brings designers together from all over, creating an exciting and electric environment. The vibe is fun and creativity flows.

What kind of resources and manpower is ghd putting into this scale of event?

Every year the ghd backstage team consists of 30 stylists and also includes our ghd marketing team.

What kind of research is done in order to create the perfect looks for every designer’s show?

It’s always important to keep ahead of trends. With ghd being a global brand, we have access to fashion trends in almost every country. We also have a ghd trend expert based in the UK who is always updating our team on upcoming trends.